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Why People Click — And How You Can Make Them
What separates a post that flops from one that explodes?
AI Preneur
June 09, 2025
What separates a post that flops from one that explodes?
It's not luck.
It’s click psychology.
In the fast-scrolling digital world, attention is currency—and entrepreneurs who understand the psychological triggers behind clicks have an unfair advantage in content, ads, emails, and even product design.
Let’s break down 6 click triggers that drive engagement—and how you can use them today, powered by AI.
🔥 1. Curiosity Gaps: The Brain Needs Closure
Why it works:
Humans hate open loops. When you introduce a mystery or unfinished thought, the brain demands resolution.
Example Hook:
“Most founders make this mistake by Month 6. Are you one of them?”
How to use it with AI:
Prompt:
“Write 5 curiosity-driven headlines for a blog post about scaling a business too quickly.”
This approach works in tweets, YouTube titles, and email subject lines.
💬 2. Conversational Questions: Mirror Internal Dialogue
Why it works:
A question that echoes the reader’s inner voice builds instant connection. It pulls them into the conversation they were already having with themselves.
Example Hook:
“Ever feel like you’re doing everything right but still not growing?”
Pro Tip:
Start with “Ever,” “What if,” or “Do you…” to mirror thought patterns.
🧠 3. Insight Reversal: Break Their Mental Model
Why it works:
People love “aha” moments—especially when you flip a belief on its head.
Example Hook:
“Posting daily won’t grow your brand. Here’s what will.”
Why it clicks:
The reader assumes one thing and is instantly challenged. The only way to resolve the tension? Click.
AI Prompt Idea:
“Write 3 contrarian takes about digital marketing advice that sounds right but actually harms entrepreneurs.”
🚨 4. Specificity: Numbers > Generalities
Why it works:
Vague posts blend into the noise. Specific details trigger trust and spark interest.
Examples:
“How I gained 472 leads with a $31 ad spend”
“3 habits that saved me 17 hours last week”
Quick Tip:
Use odd numbers, exact figures, and timelines to make claims feel real.
😮 5. Shock and Emotion: The Scroll-Stopping Edge
Why it works:
People feel before they think. If you can evoke surprise, anger, fear, or awe—you win the first second of attention.
Example Hook:
“The tool I spent $5,000 on did absolutely nothing. Here’s what actually worked.”
Just don’t overdo it.
This is the spice—not the main ingredient.
Why it works:
We’re wired to trust what others trust. Showing proof that others are engaging makes new users want in.
Example Hook:
“12,000 founders are using this 2-minute AI system. Are you?”
Pair this with images, shares, or testimonials to maximize impact.
How to Start Using These Today:
Pick a format: Social post, ad, video, blog.
Choose a trigger from above.
Prompt ChatGPT to generate 5–10 hooks using that trigger.
Test. Tweak. Repeat.
Want help crafting hooks that convert?
We share frameworks, prompt formulas, and swipe files every week in the AIpreneur newsletter.